Essential denim at its best: Our Straight jeans come with a classic straight-leg and mid-rise waist. Timeless style meets modern tailoring with our straight-leg jeans in medium-stretch, light blue denim. Designed with Body Bespoke® technology developed to fit and flatter curves in every shape and size. Certified as a responsible Earthwash garment. Earthwash minimises the amount of water, chemicals and energy used in the garment production process, as well as the impact on workers' health. Made with recycled cotton and cotton endorsed by the Better Cotton Initiative (BCI), the world's largest cotton sustainability program. Indigood® sustainable denim dyeing processes save at least 90% of water when compared to conventional dyeing.